Poole-based communications agency, Liz Lean PR (LLPR), has won at the 2024 Chartered Institute of Public Relations (CIPR) Excellence Awards. LLPR was commended for its ‘Best Day Ever’ campaign for Paultons Park, taking home the Beauty, Fashion, and Lifestyle trophy.
The CIPR Excellence Awards are highly regarded in the PR and communications industry and recognise the phenomenal work of public relations practitioners and teams across the UK.
Liz Willingham, managing director of LLPR, said: “I’m extremely proud of and grateful for our team at LLPR. Taking home this national award is testament to the hard work, dedication, and creativity of everyone in the team. We are proud to be representing Dorset on a national stage, and to have our work acknowledged by the world's only Royal Chartered body for public relations professionals.
“We’re so pleased to have won for our work with long-standing LLPR client and fellow south coast business, Paultons Park.”
LLPR was briefed to develop and deliver a campaign to make Paultons Park the UK theme park of choice for families during the 2023 summer holidays. The aim was to increase consumer awareness of the value for money experience, enhance ticket sales for the summer period and beyond, and improve yield by encouraging food sales.
The multi-channel strategy resulted in 112 pieces of positive media coverage, with a reach of over 61 million. Over 1.8 million users were reached through Instagram collaborations, and Paultons Park saw close to 35,000 online mentions during the campaign, an increase of over 580% on the same period in the previous year.
Rob Griffiths, head of marketing and communications at Paultons Park, said: “LLPR thoroughly deserve this award win. The team delivered great work on our Best Day Ever campaign and provide high quality support and consultancy to us every day.
“I really enjoy working with LLPR, not only because the team do an excellent job but because they are nice, genuine people too.”
LLPR is a reputation-first communications agency based out of Dorset with satellite offices in London and France. Now in its 26th year of operation, LLPR supports firms across a range of sectors with services including public relations, strategic planning, stakeholder engagement, crisis management, social media, and event management.
For more information, please visit www.lizleanpr.co.uk.