Ways to Impress a Hiring Manager Before You Even Walk in the Door

Posted on Wednesday, January 22, 2025 by Recruiting Together | Recruitment Tips & AdviceNo comments

The UK job market is highly competitive, and to stand out, you need to go beyond just showing up for an interview. Impressing a hiring manager starts long before the handshake (or Zoom greeting). With thoughtful preparation and strategic moves, you can make a memorable impact before you even meet your potential employer. Here’s how to get it right:


1. Polish Your Online Presence

In the UK, LinkedIn is a key platform for job seekers and recruiters alike. Ensure your online presence is professional and reflective of your skills.

  • Enhance Your LinkedIn Profile: Include a professional photo, a succinct headline (e.g., “Marketing Specialist | Expert in Digital Campaigns”) and a detailed summary that highlights your career journey.
  • Showcase Your Work: Upload examples of projects, publications, or relevant coursework. Use the “Featured” section of LinkedIn effectively.
  • Review Your Social Media: Hiring managers in the UK often check social accounts. Ensure your Twitter, Facebook, or Instagram profiles don’t include anything unprofessional.

2. Research the Company and Role Thoroughly

UK employers value candidates who take the time to understand their organisation. Doing your homework shows initiative.

  • Study the Organisation’s Website and Beyond: Familiarise yourself with the company’s mission, history and recent projects. Check UK-specific sites like The Times, The Guardian, or BBC News for news about the company.
  • Review the Job Specification: Highlight key skills and tailor your application materials to align with what’s required.
  • Check Employer Reviews: Websites like Glassdoor UK provide insights into workplace culture, which can help you better understand what’s valued.

3. Craft a Tailored CV and Cover Letter

In the UK, CVs and cover letters are crucial. Hiring managers will likely judge your attention to detail and professionalism based on these documents.

  • Use a Targeted Approach: Tailor your CV to each job, emphasising the skills and experiences that match the role.
  • Follow UK CV Standards: Keep it concise (no more than two pages) and avoid including a photo, as this isn’t common practice in the UK.
  • Craft a Standout Cover Letter: This is your chance to express enthusiasm for the role and organisation. Use specific examples to demonstrate why you’re a great fit.

4. Leverage Networking Opportunities

Networking is an essential part of career growth in the UK. Building the right connections can put you on a hiring manager’s radar before your CV lands on their desk.

  • Engage on LinkedIn: Connect with company employees or hiring managers and comment thoughtfully on their posts.
  • Attend Local Career Events: Look out for UK-based career fairs, industry conferences, or networking events in your city.
  • Utilise Alumni Networks: If you attended university in the UK, tap into alumni associations or career services for potential leads.

5. Demonstrate Initiative

Going the extra mile can help you stand out in a sea of applicants. Show your dedication and enthusiasm by proactively sharing your expertise.

  • Create a Portfolio or Proposal: If you’re applying for a creative or strategic role, showcase your ideas by preparing a tailored portfolio or suggesting solutions to the company’s challenges.
  • Write Thought-Leadership Articles: Share articles or LinkedIn posts that demonstrate your knowledge of industry trends.
  • Volunteer or Freelance: In the UK, volunteering is highly valued. Highlight relevant projects that showcase your skills.

6. Make a Great Impression with Your Communication

Your communication style sets the tone for your relationship with the employer. Professional, prompt responses can go a long way.

  • Reply Quickly and Professionally: Confirm interview details and respond to queries with polished, concise emails.
  • Use Proper British English: When communicating in writing, pay attention to grammar, spelling (e.g., "organisation" instead of "organization"), and formality.
  • Prepare Insightful Questions: Show genuine interest by preparing thoughtful questions about the company’s challenges and opportunities.

7. Gain Relevant UK Experience

For those new to the UK job market, gaining relevant experience can give you an edge.

  • Take Advantage of Work Experience Programmes: Many UK companies offer internships, placements, or apprenticeships. Highlight these experiences if you’ve participated in them.
  • Understand UK Employment Standards: Familiarise yourself with UK workplace norms, such as fair work policies and expected working hours.

Final Thoughts

Standing out to a hiring manager in the UK requires effort, research and professionalism. By tailoring your CV, making strategic use of LinkedIn and showing genuine enthusiasm for the company, you can leave a strong impression before the interview even begins. In a competitive market, these small but impactful actions can make all the difference.


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